YouTube, Google’s popular online video sharing and social media platform, has announced that it is changing the way some ads appear on videos very soon by removing “Overlay Ads” from content starting April 6.
“As of April 6, 2023, the ‘Overlay ads’ ad format will no longer serve on YouTube to improve viewer experience and shift engagement to higher performing ad formats across desktop and mobile devices,” the company said in a YouTube statement. help forum. after.
Overlay ads are an outdated ad format that only appears on desktops and is disruptive to viewers.
The company said these ads only appeared on the desktop and expects limited impact for most creators as engagement shifts to other ad formats.
Moreover, the video streaming platform also mentioned that there are no changes to their other ad formats.
From April 6, 2023, overlay ads will no longer appear on YouTube videos or as an available ad format when you enable ads in YouTube Studio.
“These ads only appeared on desktops and we expect the impact for most creators to be limited as engagement shifts to other ad formats. There are no changes to our other ad formats,” the company said.
Earlier this month, YouTube also disabled new posts and comments on its English Help forum as it switches to a read-only mode pending “improvements” in the coming months.
“Unfortunately, many threads are irrelevant to user-based discussions and many questions remain unanswered. Our goal is to make sure this can be a useful space for all of you, so we’ll be using this time and these experiments to inform the long-term plan for this forum – there’s more to come,” the YouTube Help page reads.
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