Last updated: Mar 09, 2023, 6:55 PM IST
Spotify ready to TikTok-ify your music feed
Spotify makes it easier to access podcasts, audiobooks and more.
Spotify is poised to look different on your phone’s screen in the coming days, and it’s not surprising that its interface will be TikTok-styled. Vertical videos have become the preferred choice for most smartphone users, and the recent trends suggest that everyone wants a piece of the vertical era.
For a music streaming app, vertical feeds make no sense, but if you look at the evolution of interfaces across platforms, Spotify would always fall for the demands of the users. The swipe-up generation has become addictive to these platforms and Spotify hopes to appeal to more users and make them pay for its music services. It will be available to all Spotify users (both free and paid) on Android and iOS.
The music playlists keep switching when you tap the button, similar to how you get Stories on various social media apps. You can also swipe up to stream the next song or get another playlist of your choice.
The bottom part of the app doesn’t change and you still have Home, Search, and Your Library options. Spotify also wants more people to consume music content in video form, so just swipe up and check out videos like how to do it with Reels and TikTok. So why the change? Spotify says its data suggests people want to watch content before they become fans of artists and groups.
But it’s not just about the new interface, as Spotify now claims to have 205 million paying subscribers, and we’re pretty sure India isn’t a huge part of that group. The platform also makes it easy to discover podcasts, new music and audiobooks. You can save, share and explore artists.
Discovery is also being refreshed to give you better search results. Discover new songs and share them with friends. Spotify also brings the Discover DJ feature for select users, smart shuffle for more personalized content, and autoplay feature for podcasts, among others.
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