Twitter charges companies $1,000 a month for their gold badges

Twitter has told companies to pay $1,000 a month to keep gold badges, and brands and organizations that don’t pay the money will lose their check marks.

The Elon Musk-run company, which is in the process of monetizing its platform in a variety of ways, will also charge an additional $50 per month to add badges to each account affiliated with the brand, The Information reports.

A screenshot posted by social media consultant Matt Navarra also suggested that Twitter is going to charge a massive $1,000 per month.

“Twitter is reportedly emailing companies offering Gold Checkmark verification for $1000 PER MONTH! And verification of an affiliate account for $50 each per month,” Navarra tweeted.

Twitter did not immediately respond to this.

“As an early access subscriber, you get a gold check mark for your organization and affiliate badges for its employees,” reads an email Twitter sent to businesses.

“If you want to subscribe, Verified for Organizations costs $1,000 per month, and $50 per additional affiliate account per month with one month of free memberships,” he added.

Twitter had rolled out gold badges ahead of its Verification for Organizations program (previously called Blue for Business), which allows brands to “verify and differentiate themselves on Twitter.”

Last December, Twitter relaunched its Blue subscription service with verification, which costs $8 for Android users and $11 for iPhone owners per month.

Musk has now said all obsolete verified accounts will soon lose their Blue badges as they are “deeply damaged.”

The microblogging platform has expanded its Blue service subscription service to an additional six countries, bringing the total to 12 for users to subscribe to.

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(This story has not been edited by News18 staff and was published from a syndicated news agency feed)