Last updated: February 24, 2023, 7:39 PM IST
Snap, Snapchat’s parent company, is rolling out new “Sounds creative” tools – Sounds Recommendations for Lenses and Sounds Sync for Camera Roll – on Snapchat worldwide.
More than 250 million Snapchatters use augmented reality (AR) on the platform every day, the company said in a blog post.
“Since the launch of Sounds, videos made with music from Sounds on Snapchat have collectively led to more than 2.7 billion videos created and more than 183 billion views.”
The company defines the Lens Sound Recommendations tool as a new way for Snapchatters to find relevant sounds to complement a lens.
When applying a Lens to a photo or video, users can tap the Sounds icon to access a list of relevant sounds to add to a Snap.
This feature is available in the US and rolling out globally on both iOS and Android devices.
In addition, the “Sounds Sync for Camera Roll” tool allows Snapchat users to create montage videos that automatically sync to the beat of music tracks from the Sounds library.
Users have the option to choose from four to twenty images or videos from their camera roll. This feature is available in the US and rolling out globally on iOS, and will arrive on Android next month, the company said.
“By expanding the Sounds experience, Snapchat is making it easier and faster for Snapchatters to discover and share the music they love with friends,” said Manny Adler, Head of Music Strategy, Snap.
“Snapchat has also created a unique opportunity for artists to reach a valuable and engaged audience, while also driving fans to listen to the full song on streaming services,” Adler added.
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(This story has not been edited by News18 staff and was published from a syndicated news agency feed)