Netflix launched its crackdown on password sharing in the US last month – and now it appears the move has been successful for the company in terms of increasing active subscribers.
According to Antenna via Engadget, Netflix has seen an increase in account logins after the company restricted the ability to sign in through password sharing in the US and a few other regions.
The analytics company said Netflix has had “the four biggest days of user acquisition in the US” during the company’s four-and-a-half years of tracking the streaming service. “Netflix saw nearly 1,00,000 signups per day on both May 26 and May 27,” the company said.
Antenna notes that while the number of subscriptions has increased, the number of cancellations has also increased, but not enough to exceed the number of new sign-ups. It’s likely that due to password-sharing restrictions, groups that previously shared accounts are now purchasing individual, personal subscriptions to Netflix.
It should be noted that in the US, users who are not from the ‘primary household’ will have to pay an additional $8 per month. However, the basic standalone plan costs $9.99. So it could be possible for more users to just buy new subscriptions, without having to share an account, for $2 more.