Last updated: February 20, 2023, 11:47 AM IST
Chatbots are a big hit and Microsoft wants to monetize them
The company has invested billions to use ChatGPT in its products and now it’s time to think about returns.
Microsoft is pleased with its Open AI partnership for ChatGPT and the rapid integration of ChatGPT into its Bing Search and Edge browser. It has built up a waiting list of eager people who want to use the AI chatbot and see what all the fuss is about.
Now the company wants to move to the next stage of its AI evolution by monetizing the company. Microsoft is reportedly in talks with ad agencies to see how it can integrate AI advertising into the AI Chatbot.
Some might say it’s quite early for Microsoft to think about monetizing the platform, but it clearly shows that the company is proactive in its measures and doesn’t want to sit on its laurels and let the competition take the chance want to give to keep up.
The Reuters report says that talks between Microsoft and these agencies are still in their infancy. That said, testing for AI ads on Bing AI Chatbot has already begun, and the company seems intent on milking its popularity as soon as possible. Microsoft will likely stick these AI ads on the chatbot conversation layout itself with links to the alleged products provided in the chatbot’s responses.
Advertising is an essential tool for digital platforms, especially since there is no other source of income for these media. Google and Meta (formerly Facebook) have built their empires on digital ad revenue.
And when Microsoft sees the potential of the AI chatbots and the interest generated by ChatGPT, it’s likely the next step for the company as it looks to recoup its $10 billion investment in Open AI earlier this year . Although Google and Co. trying to invent their own AI chatbots, it’s possible that such moves could give Microsoft a big edge in the segment.
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