Last updated: January 11, 2023, 1:22 PM IST
Advertisers can only use age and location to reach teens.
Teens can also choose to hide all ads from a specific advertiser.
Meta has announced that it will be making further updates to its advertising system, including removing gender as an option for advertisers to reach users under the age of 18 on Facebook and Instagram.
Starting in February, advertisers will only be able to use age and location to reach teens, the company said in a blog post on Tuesday.
Age and location are the only information about a teen that the company will use to show them ads, which ensures teens see ads targeted to their age and products and services available where they live.
In addition, starting in March, users under 18 will have more ways to manage the types of ads they see on Facebook and Instagram with Ad Topic Controls.
Teens can also choose to hide all ads from a specific advertiser.
“The topics we already restrict in our policies will default to See Less so teens can’t choose to opt in to content that may be age inappropriate,” said Meta.
“We’ve added a new privacy page with more information for teens about the tools and privacy settings they can use with our technologies,” he added.
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(This story has not been edited by News18 staff and was published from a syndicated news agency feed)
