Last updated: Jun 09, 2023, 3:25 AM IST
United States of America (USA)
It said Google News Initiative programs helped nonprofit newsrooms see 87% more sponsorship revenue, 75% more ad revenue and 41% more events.
This announcement builds on other Google News Initiative (GNI) programs that have helped participants see more than 50% more digital ad revenue
Google announced Wednesday that it is launching new partnerships to provide financial grants and training to nearly 1,000 local publications in the United States.
In a statement, Google said it also plans to roll out new features to help users discover local stories.
“This funding will help local publishers overcome technical challenges and develop strategies and tactics to drive audience growth, individual donations and sponsorship revenue,” said Chris Jansen, Head of Local News, Global Partnerships, in a blog post. .
Today, @Google announces new initiatives to invest in local news organizations in the US, supporting the vital role local news plays in our communities. Learn more: https://t.co/8Kesr6V2yX (1/4) — Google News Initiative (@GoogleNewsInit) June 8, 2023
This announcement builds on other Google News Initiative (GNI) programs that the company said helped participants see more than 50 percent more digital ad revenue year over year after participating in a three-month training program.
It said GNI programs helped nonprofit editors realize an 87 percent increase in sponsorship revenue, 75 percent in ad revenue and 41 percent in event revenue.
In addition, Google said it will soon launch News Showcase in the US, partnering with more than 150 news publications, 90 percent of which are local or regional.
“We’re also announcing today that we’re updating the Follow tab on Google News to help local publications appear more often on Google News and provide readers with an easier way to find the news that matters to them,” the statement said.
