Last updated: June 28, 2023, 5:01 AM IST
United States of America (USA)
The company is shifting its Waze strategy to include Google ads instead of using a separate ad system, resulting in layoffs, according to CNBC report
Google said in December it will merge Waze and Google Maps teams to consolidate processes, making it part of the Google Geo division
Alphabet, Google’s parent company, is cutting jobs at mapping app Waze as it merges the unit with its own mapping products, CNBC reported Tuesday, citing an email from the head of its mapping division.
Google said in December it will merge Waze and Google Maps teams to consolidate processes, making it part of the Google Geo division, its portfolio of real-world map products that includes Google Maps, Google Earth and Street View.
The company is shifting its Waze strategy to include Google ads instead of using a separate ad system, resulting in layoffs, the CNBC report said, citing the email from Chris Phillips, who heads the Geo division .
Phillips said Google will notify advertisers and partners of the move on Wednesday.
Google, which acquired Waze in 2013 for about $1.3 billion, did not immediately respond to a Reuters request for comment.
(This story has not been edited by News18 staff and was published from a syndicated news agency feed – Reuters)
