Xiaomi became the number one smartphone brand in the world for the first time in June 2021. The Chinese company sold the most smartphones in its history in June this year. The latest data comes from research firm Counterpoint and states that Xiaomi’s expansion into Huawei and Honor’s legacy markets, including Africa, China, Europe and the Middle East, helped this milestone. Xiaomi was founded in 2010 and released its first smartphone in 2011.
Xiaomi’s sales grew 26 percent compared to May, capturing a 17.1 percent market share in terms of global smartphone sales. Samsung followed with its market share of 15.7 percent and Apple with 14.3 percent. The data shared by Counterpoint shows that Xiaomi was the number two worldwide in smartphone sales in the second quarter of this year.
The company sold its first smartphone in 2011, and since then it has sold approximately 800 million smartphones worldwide.
Counterpoint research director Tarun Pathak noted that Xiaomi has filled the gap left by Huawei in markets such as Africa, China, Europe and the Middle East. In the month of June, sales in China, Europe and India contributed to Xiaomi’s growth. In China in particular, Xiaomi was the fastest growing brand in June thanks to the sales volumes of the Redmi 9, Redmi Note 9 and the Redmi K series. Notably, Samsung’s manufacturing was also negatively impacted by the new wave of COVID-19 pandemic in Vietnam, where it has its manufacturing plant.
The research firm also points out that depending on the situation in Vietnam, Samsung may still lag behind Xiaomi in sales. However, once the situation improves, Samsung may be back on top.