Netflix is now rolling out support for UPI Autopay payments in India, which allows you to pay for your monthly subscription using your UPI ID – usually a name or phone number followed by “@ok” and your bank name or UPI provider. For example, “[email protected]” is a (fictitious) UPI ID. The UPI Autopay feature will be available first on Netflix.com and Netflix’s Android app, allowing both new and returning members to sign up. If you are already subscribed, go to the account section >> Billing Information, to switch to UPI AutoPay.
This is only the second payment method that Netflix supports directly on its own platform. Before the rollout of UPI AutoPay, payments on Netflix in India were limited to supported Visa, MasterCard, American Express and Diners Club credit and debit cards. Alternatively, you can subscribe to Netflix through a partner, including Airtel, Jio, and Vi. The introduction of UPI AutoPay follows a limited test conducted by Netflix, Gadgets 360 has learned.
Since this is UPI Pay automatically, it supports recurring transactions, which means you don’t have to worry about making the payment manually every month. Netflix may be leading the way here, with India’s central bank, the Reserve Bank of India (RBI), imposing new rules on recurring transactions and storing card details from October 1. [PDF] as of January 1, 2022. However, Netflix did not refer to the rules of the RBI in its statement.
“Our goal is to give members more freedom and control over their Netflix experience – to watch their favorite stories whenever they want, all without ads,” said Gunjan Pradhan, Netflix India’s head of payments in a prepared statement. “We hope that adding UPI AutoPay to our existing payment options – credit and debit cards, as well as integrations with Airtel, Vi and Jio – will give our members even more flexibility.”