According to a report by market research firm TrendForce, iPhone market share dropped from second to fourth place globally in the second quarter of 2021. The sharp decline in market share, compared to Q1 2021, is the result of a decline in iPhone production. It also comes just before the iPhone 13 launch, which is expected to take place later this month. With the iPhone dropping to fourth position, Samsung, Oppo and Xiaomi managed to take the top three spots in the global market, the company said.
According to data shared by TrendForce, iPhone market share fell to 13.7 percent in the second quarter. The company said total iPhone production fell 22.2 percent per quarter to 42 million units. The dip in production was due to the second quarter being the transition period between last year’s and this year’s iPhone series.
It is also believed that Apple will continue to negatively impact device manufacturing in the second half of 2021 due to the recent spike of COVID-19 cases in Malaysia and due to ongoing chipset and component shortages.
Nevertheless, the iPhone lineup is likely to see some improvements and reach the second position in the third quarter. TrendForce also reported last month that Apple would keep the price of its iPhone 13 series the same as the iPhone 12 models to attract a number of customers.
In its latest report, TrendForce noted that total global smartphone production fell 11 percent quarter-on-quarter to 307 million units in the second quarter. However, a year-over-year comparison shows an increase of about 10 percent for the quarter.
The company also noted that global production totaled 652 million units for the first half of the year, growing 18 percent from the first half.
Samsung retained the number one player in both quarterly and annual production in the second quarter. It hit the production mark of 58.5 million units, although its share fell 23.5 percent quarter-over-quarter, TrendForce said.
After Samsung, Oppo came in second in the quarter. The Chinese company’s production, which includes data from its sub-brands Realme and Oppo, fell 6.6 percent quarter-over-quarter to 49.5 million units.
Xiaomi came in third with its smartphone production reaching 49.5 million units in the second quarter. The production data includes devices from Redmi, Poco and Black Shark, in addition to Mi models falling to two percent quarter-over-quarter.
The fifth position was taken by Vivo in the second quarter, which also saw an 8.1 percent quarter-over-quarter decline in production in the quarter to 34 million units that also include devices from iQoo.
TrendForce said the recent COVID-19 wave in India impacted the production and sales performance of Oppo, Xiaomi and Vivo in the second quarter.
TrendForce’s report also noted that although LG exited the market in April, it produced 9.4 million units this year and had a one percent market share. The shutdown of LG’s mobile phone business could help Samsung, Lenovo and other brands in North America expand their presence, while Lenovo and Xiaomi are expected to be the two main beneficiaries of the exit in Latin America, the company said.
TrendForce also corrected its previous annual estimate of 1.36 billion units with 8.5 percent year-over-year growth to its current version of 1.345 billion units with 7.3 percent year-over-year growth in 2021.
“Going forward, one of the two main focuses of observation will be whether the pandemic will lead to a further decline in smartphone sales. For example, while Europe and the US are currently experiencing a resurgence of infections, Southeast Asian countries have also failed to contain the most recent outbreaks. In addition, the pandemic continues to pose a risk to the smartphone supply chain,” the company said.