Sportswear brand Adidas Originals has joined several other lifestyle labels to step into the metaverse. The company has partnered with two players of the non-fungible tokens (NFTs) space – Bored Ape Yacht Club and Pixel Vaults Punks Comic, and struck a deal with crypto investor Gmoney for its metaverse access. The sportswear brand described the metaverse as a “world of limitless possibilities” after it changed the profile picture of its official Twitter handle to that of a Bored Ape image.
Known for celebrating ideas verging on originality, Adidas this fall is settling on the edge of creativity: The Metaverse. Our goal there? To see all its inhabitants flourish. The Metaverse is where anyone can express their most original ideas and be their most authentic self, in whatever form it takes. And thanks to the blockchain (and NFTs), those pioneers can own a piece of what they make,” according to an article on the Adidas mobile app.
The Bored Ape image set as Adidas’ new Twitter photo, the cartoon monkey can be seen in an Adidas track jacket with Punks Comic prints and Gmoney logos.
In a 29-second video clip shared by Adidas, three monkeys from outer space can enter Earth and land on a metaverse land in the form of the shoe brand’s logo.
Bored Ape Yacht Club’s NFT series features over 10,000 NFTs minted on the Ethereum blockchain.
On the other hand, the Punk’s Comic combines the world of NFTs and physical comic books to create new-age crypto comics.
Gmoney is a well-known cryptocurrency and NFT influencer listed on Fortune NFTy 50.
Adidas previously announced its entry into the metaverse and a partnership with Coinbase in late November, and even earlier, became active in the metaverse game The Sandbox.
It is not the only brand to have joined the Metaverse, which could reach the valuation of $800 billion (about Rs. 59,58,719 crore) by 2024, according to a Bloomberg Intelligence report.
Balenciaga and Nike also plan to launch metaverse-related projects in the coming days.