Electronics Arts (EA) is undergoing an internal restructuring, splitting the company into two separate entities: EA Sports and EA Entertainment.
EA CEO Andrew Wilson said the company is gearing up for the “next step of our strategy by aligning our studios into two organizations that report to me: EA Entertainment and EA SPORTS.”
He added that this division will help the organization “give our studio leaders greater creative ownership and financial responsibility to make faster and more insightful decisions around development and market strategies.”
Wilson notes that EA Entertainment will be working on proprietary IP, including some “beloved blockbuster franchises,” as well as other licensed IP collaborations. EA has a large number of IPs, such as the Star Wars Jedi games and the Mass Effect series, just to name a few.
Given the name change, it looks like EA may be considering moving beyond gaming through this restructuring. They can even use existing IPs to venture into movie and TV show making – a trend recently popularized by Sony with the TV show The Last of Us on HBO and the movie Uncharted, starring Tom Holland .
On the other hand, EA Sports will continue to offer highly popular titles such as EA SPORTS FC (formerly FIFA), UFC and the Madden games.
Simply put, all non-sports related IPs, including those like Sims, Battlefield, and Apex Legends, fall under the EA Entertainment umbrella, with Laura Miele as president, Vince Zampella as lead for studios, Samantha Ryan leading lifestyle franchises and single-player experiences and Jeff Karp mobile leader.
For EA Sports, Cam Weber will be the president. “With increased ownership, he will accelerate the teams’ ambitious growth plans, including building EA SPORTS FC and our American football franchises into connected multi-platform ecosystems,” said CEO Andrew Wilson.