Last updated: June 27, 2023, 3:42 PM IST
New York, United States of America (USA)
Meta Platforms’ WhatsApp Business application now serves more than 200 million users on its platform, a fourfold increase from about three years ago, chief Mark Zuckerberg said Tuesday.
The increase in user base comes as Meta shifts focus to business messaging development while an uncertain economy slows down its core advertising business.
Meta said it would soon begin testing features that would allow small businesses to serve ads that click to the messaging platform without the need for a Facebook account.
Small and medium-sized businesses could send personalized messages to their customers for a fee, such as appointment reminders and updates on a holiday sale.
Meta has worked to monetize its messaging apps, WhatsApp and Messenger, as CEO Zuckerberg sees business messaging as the company’s next pillar.
In related news, Meta Platforms Monday launched Meta Quest+, a subscription-based service for its virtual reality (VR) headsets to help shape a burgeoning but high-investment market.
Mark Zuckerberg said in a broadcast channel on social media app Instagram that the Meta Quest+ subscription will be available starting Monday for $7.99 a month, or $59.99 a year, for his Quest 2, Pro and soon for Quest 3.
Meta had lowered the prices of its headsets in March because its bold bets on the metaverse failed to make a big impression.
The social media company’s flagship Meta Quest Pro VR headset is currently priced at $999.99, down from its launch price of $1,499.99, and Quest 2 retails for $299.99, according to Meta’s website.
(This story has not been edited by News18 staff and was published from a syndicated news agency feed – Reuters)