Last updated: February 04, 2023, 8:46 AM IST
Twitter will begin sharing ad revenue with some of its content creators, CEO Elon Musk said Friday.
Starting Friday, revenue from ads appearing in a creator’s answer threads will be shared. The user must be a Blue Verified subscriber, Musk said.
However, Musk did not provide details about the portion of the revenue that would be shared with users.
Twitter has seen advertisers flee concerns over Musk’s approach to content moderation rules impacting revenue.
Days after taking control of the company, Musk said Twitter had seen a “massive” drop in revenue and blamed activist groups for pressuring advertisers.
As CEO of Twitter, Musk has focused on cutting costs and introducing new plans for the Twitter Blue subscription service, which offers the sought-after “verified” badge.
Separately, Musk said on Friday that legacy Blue Verified would be dropped in a few months because it was “deeply damaged.”
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(This story has not been edited by News18 staff and was published from a syndicated news agency feed)