Meta CEO Mark Zuckerberg isn’t intimidated by Apple’s Vision Pro mixed-reality headset, unveiled earlier this week at WWDC 2023.
As reported by The Verge, Meta, one of Apple’s biggest competitors in the space, held an internal meeting where Zuckerberg assured employees that Apple’s Vision Pro doesn’t bring anything new — which Meta hadn’t explored yet, and that there aren’t any “kind of magical solutions they have for one of the limitations of the laws of physics.
Zuckerberg dismissed the headset as high-end hardware that “makes sense for the business they’re going for”. He said Apple opted to go with a high-resolution screen and powerful internals, but that this results in the headset having a power pack and a wire attached, calling it a “design trade-off”.
Meta’s vision is said to be “fundamentally social,” and the company is focused on making sure they target the mass market with affordable headsets that more people can use. The Verge further notes that Zuckerberg also acknowledged that Meta’s upcoming Quest 3 VR headset will be significantly cheaper than Apple’s $3499 Vision Pro, at just $499 – and it will help the company reach a wider user base.
While Mark Zuckerberg has dismissed the headset for now, it should be noted that Apple’s unveiling of the Vision Pro “spatial computing” headset represents the first major threat to Meta’s Metaverse ambitions – where it plans to build a “fundamentally social” world by through headsets. such as the Meta Quest 3 and the more expensive Meta Quest Pro.