Balenciaga brand ambassador Kim Kardashian has said she is “disgusted and outraged” by the brand’s holiday campaign, which showed children holding teddy bears in bondage clothes. In a statement on her Instagram story, Ms Kardashian said she was “shocked” by the “disturbing images”. Ms Kardashian went on to say she is re-evaluating her relationship with the brand. The luxury fashion house has apologized and said it will take legal action against the parties responsible for the campaign, which drew the ire of social media users and activists.
“I’ve been quiet for the past few days, not because I wasn’t disgusted and outraged by the recent Balenciaga campaigns, but because I wanted a chance to talk to their team to understand for myself how this could have happened,” said Ms. Kardashian wrote on her Instagram Story.
“As a mother of four, I am appalled by the disturbing images. Child safety should be paramount and any attempt to normalize child abuse of any kind should have no place in our society – period” , she continues. said.
The reality TV star said she was glad the ads were removed, but added: “As far as my future at Balenciaga is concerned, I am currently re-evaluating my relationship with the brand based on their willingness to take responsibility. take for something that should never have happened.” happened to begin with – and the actions I expect they will take to protect children.”
Balenciaga pulled the controversial photos last week. They even posted an apology on Instagram and removed all images from their account.
“We apologize for displaying disturbing documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 photo shoot campaign. We strongly condemn the abuse of children in any form. We stand for the safety and well-being of children,” the company said in a statement.
The ads were used to promote the site’s Christmas gift shop.
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