Last updated: February 18, 2023, 9:00 AM IST
Broadcast channels are provided by other social apps
Zuckerberg made the announcement himself via the Meta channel.
Meta has introduced new broadcast channels to Instagram, a one-to-many messaging tool that allows creators to communicate directly with their followers at scale.
Meta CEO Mark Zuckerberg made the announcement on the social networking platform with his own “Meta Channel.”
“Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback,” the company said in a blog post on Thursday.
However, only creators can post in the broadcast channels and followers can comment on content and vote in polls.
The company went on to say that more features will be added to these channels in the coming months, such as the ability to bring another creator to the channel to discuss upcoming collaborations, crowdsource questions for an “ask me anything” and more much more.
Once a creator accesses broadcast channels and sends the first message from their Instagram inbox, their followers will receive a one-time notification to join the channel,” it added.
In addition, followers can leave or mute these channels at any time and can also manage their notifications from creators.
Creators can also encourage their followers to join by using the “join channel” sticker in Stories.
“We are currently testing broadcast channels with a handful of creators in the US and plan to expand in the coming months,” said Meta.
“We will be testing broadcast channels in Messenger and on Facebook in the coming months,” it added.
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(This story has not been edited by News18 staff and was published from a syndicated news agency feed)
