Edited by: Sharya Sharma
Last updated: January 17, 2023, 5:59 PM IST
Google’s AirTag competitor, Grogu, may also include a speakerphone, similar to AirTag. (Image: Apple)
Google may be taking on Apple as it is reportedly working on its own Bluetooth tracker, codenamed “Grogu,” which is a reference to “The Mandalorian.”
It’s been over a year and a half since Apple launched AirTag – a small, unobtrusive bluetooth tracking device that you can slip into things like backpacks, purses, and keychains, etc. Now it seems that Google has decided to take on Apple reportedly working on its own tracker codenamed “Grogu,” a reference to “The Mandalorian.”
Google’s smart tracker is expected to operate on a distributed tracking network similar to that of Apple’s AirTag and Samsung SmartTag, according to Kuba Wojciechowski via SamMobile. Google may rename the distributed tracking network “Finder Network.” It is believed that the tracker will use Bluetooth Low Energy (LE) and ultra-wideband (UWB) technology to function.
Google’s AirTag competitor, Grogu, may also include a speaker, similar to AirTag, for audio-based tracking. In addition, Google’s high-end Pixel series phones, including the Pixel 6 Pro and Pixel 7 Pro, feature ultra-wideband (UWB) technology, but the UWB technology has been used sparingly.
In terms of aesthetics, Google could use its own design language that it has used for its range of devices, including the Pixel smartphones, a mix of a minimalist build and the use of pastel colors; ergo, it’s likely we’ll see the Grogu tracker in multiple, fun colorways. Apple’s AirTag, on the other hand, comes in only one color: white.
Very little is currently known about Google’s tracker, but with Google I/O 2023 approaching, we could see the company unveil it at the much-anticipated event, with a subsequent launch later alongside the Pixel 8 series in Fall 2023 or in 2024.
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