Social media consumers in the UK and US spend more time on TikTok than YouTube, a new report suggests, and the entertainment industry appears to be paying attention. Take Addison Rae, a TikTok dancer who stars in the Netflix trend hit “He’s All That” or the recently released “D’Amelio Show” on Hulu, based on “TikTok’s First Family.” TikTok influencers are finding new success in all entertainment genres.
Collecting social media data, app monitoring company App Annie found that the average time per user spent on apps is higher for TikTok, describing the app as “turning the streaming and social landscape upside down”.
While TikTok is viewed more on average than YouTube, YouTube is still the leader in total time spent (not per user) and has more users overall. (The report only covers Android phones.)
In the UK, TikTok surpassed YouTube in June 2020. In the US, TikTok and YouTube went head to head last year before TikTok came out on top in April 2021, the report said.
TikTok is also ranked as the most downloaded app worldwide as of 2020. Live streaming apps are also seeing a surge in money being spent on creators.
In other words, in Hollywood, TikTok sounds a lot like money.