During an earnings call last week, Chapek referred to the release plan for the film — which will premiere exclusively in theaters on September 3 — as an “interesting experiment,” expanding the lingering clouds over the film from the pandemic and Disney’s concurrent premium releases. of the movies “Black Widow”, “Jungle Cruise” and “Cruella” on its streaming service, Disney+.
The wording prompted Liu to dispute the comment on social media, as he clearly felt that Chapek’s comments disrespected the film.
As the Hollywood Reporter reported, Feige stated during the premiere that there was “no intention” for Chapek to downplay or diminish the film, which represents Marvel’s first featuring an Asian superhero.
“The proof is in the movie, and we’re swinging in front of the fences like we always do,” Feige said. “With the amount of creative energy we put into it and the budget, no expense has been spared to bring this origin story to the screen.”
The “Shang-Chi” dust-up comes on the heels of another issue that essentially landed in Marvel’s lap, with “Black Widow” star Scarlett Johansson suing Disney over the movie’s streaming release, claiming that it denied her for her fair share of the box office profit. The situation was further exacerbated when the studio openly fired back at Johansson in a statement, accusing her of showing “heartless disregard for the horrific and long-lasting global effects of the COVID-19 pandemic”.
“Shang-Chi” is based on the martial arts hero that Marvel Comics introduced in the 1970s, and co-stars Liu Awkwafina, Michelle Yeoh and Tony Leung.
Disney will preview the film to select fans in IMAX theaters on August 18, with screenings in 25 cities across the US and Canada.