The HGTV star and face of the Magnolia Network said on Instagram that he took note of the comments about his currently long hair and agreed to have it cut — if people are donating to St. Jude Children’s Hospital.
“WOW… turns out some of you really don’t like my hair! But I can handle it because I grew it out for a good reason,” he wrote. “I’m going to cut my hair and I’m asking you to cut out a check – and let’s see if we can raise a boatload of money for @stjude’s kids.”
St. Jude has launched a donation page. Gaines added that he will donate his hair to the nonprofit Children With Hair Loss.
The promotion runs until Friday.